Honestly, I don't know how many times I've asked myself if I should concentrate more on creating artwork or on selling. Of course, the obvious question is the former. After all, my passion is my art. Period. But, as in many things in life, that's easier said than done. As a person that likes to be involved in everything related to my artwork, I can say that I like to work the part that involves putting on a sales man's hat. That's a hat that any person trying to run a business needs to wear. Now, that doesn't mean that I'm good at it. Oh, no, trust me, I am not. But I like to learn and I am quite stubborn when it comes to get something done. That's what has kept me afloat, the strive to learn and try new things.
Currently, my journey on the forementioned business part consists on self-launching my line of merchandise featuring my artwork. Starting with coffee mugs, shot glasses and prints at the moment, the idea is to expand and include more merchandise. It is indeed a very modest "self-launch", as I am still experimenting with the plattform that works best for me. I am trying both eBay and Etsy at the moment, but honestly, the scale is tipping towards eBay more and more. I am also experimenting with the number of images or artwork I put out there, and how many items should have my artwork imprinted. Maybe less images and more items... or vice versa. It is quite puzzling, but I like it! Believe it or not, not knowing the exact steps is the part that I love. The uncertainty. I mean it in the way that the sky is the limit (or in most cases, your wallet). Not knowing where exactly you are going is pretty exciting in my opinion. Obviously, this doesn't mean that I should go and try everything with no direction. No, of course not. You should always have a plan, some kind of idea of what's your ultimate goal. But, you could have the most "planned plan" in the world, and I can guarantee you that you'll still be full of surprises. That is the exciting part I am talking about. Clearing your own path, walking your own trail. That makes the small victories taste sweeter and feel like a huge conquest.
Even this blog is an example of walking new trails. I like to write about my thoughts, my experiences, my opinions (I enjoy doing so everytime I have a show or convention, when approached by clients or even fellow artists). However, I never really aimed in any direction, I just did it here and there. A blog allows me to express what's inside my head (sort of venting... in a very good way), in a more centralized manner. I am new to blogging, but I hope you get to like what I have to say, and more important, that it helps you. On the same breath, please let me hear from you, be it to ask a question, give a critique, leave a comment... or just to say "Hey, what's up?". Don't forget to subscribe to my newsletter if you want to receive news about my artwork, including new pieces and sales for my merchandise.
I'll be back on Thursday, with more stuff about being an artist and lovin' it!
Have a great week, everybody!
Pin-up artist by day… and also by night. Well, mostly by night, because night time is my favorite time to paint.